Graphics & Imagery

The growth arrow serves as a brand graphic asset. It can be used as a decorative element in various sizes.

These assets are created by merging squares and applying rounded corners. They can be used as decorative background elements to layer behind content or as custom frames to mask images. We mask in photography showing real moments of pride, care, and hustle.

When showing people, favor real moments of pride, care, and hustle. Our imagery uses a filter to give a warm, editorial lifestyle grade that feels highly considered and authentic.

Mealeo’s iconography uses a clean monoline style with consistent stroke weights and simple forms to ensure clarity and recognition across all applications. Icons are primarily used to support statistics and benefits.

Mealeo illustrations use a clean, friendly line-art style with simple shapes, minimal detailing, and a limited brand colour palette. Designed to feel approachable and engaging, they help bring personality to the brand while visually communicating key services and customer experiences.