Colours
Colour Ratio
The palette primarily uses whitespace along with pink for brand elements like icons and metrics. For supporting elements, Apricot is used exclusively for high-contrast CTA buttons, while Powder Blue, Mint Green, and Warm Cream serve as soft container backgrounds.
Colour Codes
Colour values are provided in RGB and HEX for digital applications, and CMYK for print. Please note that printed colours may vary depending on factors such as printer calibration, paper stock, ink, and production method. For any printed materials, a test print is recommended to verify colour accuracy before final production.
White
- CMYK:
- 0 0 0 0
- RGB:
- 255 255 255
- Hex:
- #ffffff
Pink
- CMYK:
- 0 25 13 0
- RGB:
- 255 191 222
- Hex:
- #ffbfde
Black
- CMYK:
- 0 0 0 100
- RGB:
- 0 0 0
- Hex:
- #000000
Apricot
- CMYK:
- 0 27 58 2
- RGB:
- 251 184 106
- Hex:
- #fbb86a
Powder Blue
- CMYK:
- 14 4 0 0
- RGB:
- 218 243 255
- Hex:
- #daf3ff
Mint Green
- CMYK:
- 10 0 14 0
- RGB:
- 229 255 219
- Hex:
- #e5ffdb
Warm Cream
- CMYK:
- 0 9 19 0
- RGB:
- 255 233 207
- Hex:
- #ffe9cf